Kafka’s Realism Regarding the Sirens

Kafka’s rendition of Odysseus’ encounter with the Sirens is a realistic approach to Homer’s telling of events. Kafka points out that the song of the Sirens would have been more powerful than anything set in place to block out their song from anyone’s ears, especially the wax Circe advised Odysseus to place in the ears of his men. As Kafka says, â€Å"he had complete faith in the handful of wax† (128). Herein lies Kafka’s main point, namely that despite the efforts put forth by anyone, even those guided by the gods, no one would have been able to escape the Sirens and their deadly, seductive song; it follows that, Kafka maintains, the Sirens could not have been singing at all (128). Kafka’s interpretation of Homer here goes deeper than merely asserting that the Sirens could only have been silent rather than singing when Odysseus led his men past the shore they inhabited. Kafka is attributing the existential motif of choice regarding Odysseus in particular by implying that Odysseus, more sound in mind than even the gods, was able to simply disregard the existence of the Sirens and thereby escape. Realizing this to be the case, the Sirens did not even bother to sing, but Odysseus, as Kafka asserts, in attempting to â€Å"shield† himself from both the Sirens and the gods, told the story as if they had been singing, and that his wiles were enough to protect both him and his men from the deadly song (128). In maintaining that the Sirens were singing, when in all probability they were not as their song would have easily penetrated any barrier, Odysseus was able to keep everyone happy—the Sirens included. Kafka is asking his audience to reconsider the likelihood that Odysseus’ instructions, handed down from Circe, actually worked. In contrast to Homer’s version of events, Kafka is maintaining that realistically it would not have been at all possible for anyone, no matter how strong, to escape the song of the Sirens. Whereas Homer asserts that in fact Odysseus was able to escape the deadly song by filling the ears of his men with wax and then tying their leader up on the mast, Kafka says that Odysseus was merely fooling everyone into thinking that it actually worked, even his men. The implications of the addendum Kafka mentions near the end of his story are that Odysseus was able to close off his inner mind from even the gods, and that they were unable to see in him that in fact the Sirens were silent. In turn, Homer was able to maintain that Odysseus’ legendary journey was in fact rife with danger at every turn by positing that Odysseus had indeed outsmarted the alluring Siren song. But, as Kafka alludes, it would have been a rather dull journey were Odysseus to have admitted that the Sirens were in fact silent. Odysseus’ survival, not only throughout his journey but after as well, rested in his ability to fool himself and in turn the gods.

The Increasing Need For Sustainable Development Environmental Sciences Essay

The Eastern Cape Appropriate Technology Unit ( ECATU ) nucleus map is support Government policy aims in the country of socio -economic development and poorness obliteration by be aftering funding and transporting out undertakings associating to allow engineering in all development Fieldss in the state Undertake research and development of bing and proposed engineerings in the public and private sectors into any field of rural development and poorness obliteration. Provide proficient advice, where necessary, to authorities on inventions to back up policy and determination devising Promote sustainable development techniques and methodological analysiss The Entity focuses on bettering the quality of life for rural communities, without increasing the usage of natural resources beyond the capacity of the environment to provide them indefinitely. ECATU besides operates in line with the Millennium Development Goals, for illustration: Goal 1: Eradicate extreme poorness and hungriness Goal 3 Promote gender equality and empower adult females Goal 7: Ensure environmental sustainability Goal 8: Develop a planetary partnership for development Sustainable development may specify as development that meets the demands of the present without compromising the ability of future coevalss to run into their demands The Entity utilizes alternate sustainable engineerings in the edifice, H2O, energy and nutrient security sectors -household gardens and community agriculture. For this undertaking the chief focal point will be on agricultural activities the Entity undertakes with rural communities. The widespread inequality and crunching poorness impacting half of the population in the South Africa ‘s Eastern Cape consequences in unequal and unstable nutrient supply, hapless nutrition and weak exigency nutrient direction systems Inadequate societal safety cyberspaces, high unemployment and high prevalence of HIV/AIDS farther exacerbate nutrient insecurity. The chronic deficiency of nutrient security experienced by more than a 3rd of the state ‘s population further high spots severe, endangering inequalities in South African society The nutrient programme increases the capacity of the beneficiary communities by supplying them with preparation and support for sustainable nutrient horticulture. Those trained are so expected to each train and impart support to five other families in set uping vegetable gardens. In this mode, wider community is promoted. Training is based on environmentally friendly rulesSustainability HazardsEnergyEnergy deficits have increased the monetary value of production, therefore increasing nutrient monetary values in for communities. Planting has become expensive therefore the community is unable to works.WaterThe deficiency of sustainable agribusiness harms the environment by sucking rivers, lakes and belowground H2O beginnings dry, increasing dirt salt and thereby destructing its quality, and by rinsing pollutants and pesticides into rivers that in bend destroy downstream ecosystems such as corals and engendering evidences for fish in coastal countries. Insufficient nutrient production and harmful agribusiness subsidies are doing deforestation, H2O deficits and pollution. The chief causes are: – leaky irrigation systems, uneconomical field application methods, pollution by agri-chemicals and cultivation of thirsty harvests non suited to the environment. The waste and pollution of H2O is made worse by misdirected subsidies, low public and political consciousness of the crisis, and weak environmental statute law. The agricultural sector is the largest consumer of H2O resources, and variableness in H2O supply has a major influence on wellness and public assistance in hapless countries. With H2O scarceness and utmost conditions events expected to increase under climate alteration, H2O security could worsen significantly in rural countries. Consequently, it is of import to understand the impacts of planetary alteration ( in footings of clime, human ecology, engineering, and so on ) on agribusiness and natural resources our developing state.Unpredictable conditions conditionsAdverse conditions conditions, peculiarly the heavy rains delay harvest home and Vegetables like will be in short supply, so their monetary values will besides lift. Increased vaporization and decreases in dirt wet could decline dirt eroding and related deposit, worsening a job disputing the agribusiness The degree of regional alteration in temperature and precipitation including variableness and extremes ( for example, late spring hoars, hail, storms, etc. ) ; the magnitude of the C dioxide fertilisation consequence on harvest output ; the ability of husbandmans to accommodate to potentially new clime conditions ( e.g. , holding H2O and/or irrigation installations available ) ; dirt restrictions that could forestall some harvests from being able to take advantage of a warmer clime ; and the province of the planetary market ( e.g. trade good monetary values and entree to planetary markets ) However, the impact of each or all of these factors is hard to foretell because they are extremely interconnected with other biological and socioeconomic ( including authorities policies ) factors.PollutionPollution is an environmental job disputing harvest agriculture, could decline with the effects of clime alteration. The agribusiness industry is already lending to pollution in T through the usage of pesticides, ensuing in bio-accumulation of these substances. Higher temperatures are besides likely to let the endurance of plagues that usually do non defy cold winters, ensuing in extra menaces to harvests and farm animal and the heightened demand for pesticides. Using these pesticides has the potency of making extra environmental concerns.HIV/AIDSSince most agricultural activities take topographic point in rural countries, where husbandmans chiefly utilizing labour intensive techniques live, and have been much vulnerable to HIV/AIDS, it has resulted into diminution of agricultural production in general, and nutrient production in peculiar. Many communities whose beginning of income, nutrient and general support is agriculture have registered negative growing due to HIV/AIDS. A figure of factors, all related with HIV/AIDS explain the general pattern/trend of reduced agricultural production such as depletion of labour force and increased work load due to increased dependence load, loss of accomplishments and cognition, and income break. AIDS undermines agricultural systems, affects the nutritionary state of affairs and nutrient security of rural households. Families face worsening productiveness every bit good as loss of cognition about autochthonal farming methods and loss of assets ( Focus, 2001 ) . Labor intensive farming systems with a low degree of mechanisation and agricultural input are peculiarly vulnerable to AIDS. Given the fact that AIDS is concentrated among the 15 – 45 old ages old, who are most able bodied, so agribusiness suffers most in footings of production and market for the accruing merchandises.Sustainability OpportunitiesEnhancing the Carbon Sink FunctionSignificant sums of CO2 can be removed from the ambiance and stored in dirts through a scope of farming patterns, such as organic agriculture, zero or decreased cultivated land systems that avoid or cut down dirt perturbation, turning protein harvests, and transition of cultivable land to grassland. Organic agribusiness does non foul watercourses with nitrates or toxicants, it doubles C segregation, it is more efficient, both in H2O and non-solar energy footings and it improves biodiversity.Supplying Renewable Resources for Bio-energies and Bio-productsBio-energies produced from agricultural biomass can replace other emanation intensive energy beginnings, such as fossil fuels. Increased engagement of husbandmans in turning energy harvests for bio-fuels, little power Stationss or for farm combined heat and power workss. An addition for usage of renewable agricultural resources in industry such as agro-materials, bio -plastics and bio-chemicalsEnhanced Research and Development in Agricultural MethodologiesSoil Conservation: Farmers ‘ specific version options listed in this class include mulching, planting of screen harvests, using fertiliser and organic manure. Changing Planting Dates: This covers early planting and late planting options. Changing Cultivated land Operationss: The options in this class are utilizing minimal cultivated land operations, full cultivated land operation and excavation ridges across inclines in the farm against eroding. Planting Autochthonal Trees: This specifically involves seting trees in the farm to function as shadiness against rough temperature. Irrigation: As the name implies, it involves providing H2O to the farm. The informal type is used here.Carbon TradingProvides a strong fiscal inducement to cut down energy ingestion it is an easy and powerful tool for authoritiess to drive emanations down civilization Pull offing emanations is one of the fastest-growing sections in fiscal services.Water Recycling and Rain Water HarvestingThe Free Basic Water – every family in South Africa is entitled to a free 6 000 liters ( 6 M3 ) per month ( for domestic usage: imbibing, cookery and hygiene ) Much of the domestic H2O can be recycled at a family degree and used to turn nutrient. Soap and other drosss can be removed through flocculation and gravitation fed sand filtration. A current research undertaking is developing, â€Å" Guidelines for sustainable usage of gray H2O in small-scale agribusiness and gardens in South Africa † In add-on to supplying a reliable, locally-controlled H2O supply, H2O recycling provides enormous environmental benefits. By supplying an extra beginning of H2O, H2O recycling can assist us happen ways to diminish the recreation of H2O from sensitive ecosystems.Hazard Assessment-QualitativeProbabilityVery High – occurs more than twice a month High – occurs one time every three months Medium – occurs one time every nine months Low – occurs one time every twelvemonth Very Low – occurs one time every three old agesIntensityHigh – impact is regional Medium – local impact over a period of months Low – limited to site and easy returned to normal1=Energy, 2=Water, 3=Adverse Weather Conditions, 4=Pollution, 5=HIV/AIDSHigh Medium Low 1 Very High Hydrogen Hydrogen Meter 2 High Hydrogen Hydrogen Hydrogen 3 Medium Hydrogen Meter Meter 4 Very Low Meter Meter Liter 5 Low Hydrogen Meter Meter The Entity adheres to two pillars of the ternary underside line, viz. the Economic Sustainability, Social Sustainability. It does non hold schemes to mensurate and supervise the impact on the environmental resources. A scheme to step and proctor impacts and to implement systems to guarantee that resources are used in a sustainable mode and that negative impacts are reduced or minimized and uninterrupted betterment is achieved demands to be developed An audit was done on the communal agricultural sites, presently the sites there is no monitoring of sustainability patterns or the sum of resources used or generated, such as H2O, energy, waste and pollutants. Post the environmental audit the Entity will follow an environmental and societal direction system.-EMS as this is an of import tool to guarantee that Entity undertakings are complaint with regulative and entity demands and cognizing the impacts it has on society. This will assist concentrate the Entity on precedences for all actions and will function as a model for seting thoughts into pattern.Sustainability Management Tool -Cradle to SculptThe traditional manner to turn to environmental jobs was to concentrate on a works or a site of production and most frequently on one peculiar pollutant. However, this attack frequently leads to job shifting, either from one phase of the life rhythm to another or from one environmental job to another, merely by change overing the pollution into another signifier. In order to minimise the environmental impacts of a merchandise or a service, one needs to compare the overall ( â€Å" cradle-to-grave † ) environmental efficiency ( impact per k g [ kg ] of merchandise or per unit of service ) of different ways of bring forthing it and for a comprehensive scope of environmental jobs. Covering the whole life rhythm of a merchandise besides allows placing the hot musca volitanss where most additions can be achieved with least attempt and costs. Life rhythm Assessments Life Cycle Assessment ( LCA ) is a quantitative method used to mensurate the energy and stuff flows associated with all phases of a merchandise from cradle to sculpt. The application of LCA to agricultural and nutrient production processes is get downing to increase. LCA to maintain the entireness of the system in head when sing the sustainability of certain constituents. This involves sing all of the procedures associated with the production of the harvests. Life rhythm believing merely adds another dimension to our position of the agricultural system as a whole. In LCA surveies the full production system should be considered, i.e. for harvest production systems the analysis includes non merely the on-field activities, but besides all impacts related to the production of natural stuffs ( minerals, fossil fuels ) and farm inputs like fertilisers, works protection substances, machinery or seeds. The LCA method will measure the impact of emanations and resource ingestion associated with harvest production on the undermentioned environmental effects: depletion of a biotic resources, land usage, clime alteration, toxicity, and acidification, In order to enable decisions on the overall environmental impact of alternate harvest nutrition systems, an collection process to cipher indexs for resource depletion ( RDI ) To guarantee future sustainable harvest agriculture below are some patterns that may help in accomplishing sustainable development.Safeguard natural resourcesProtect the unity of water partings, wetlands and grazing lands to continue ecosystem services and biodiversity. Invest in engineerings and techniques to advance water-use efficiency, such as improved irrigation systems, preservation agribusiness and better H2O allotment systems. Retain dirt wet, construct up dirt organic affair and prevent eroding by using techniques such as preservation cultivated land, alimentary direction and the usage of renewal Facilitate drought-preparedness and extenuation through appropriate engineerings, including usage of remote detection, local conditions prediction, drought-tolerant harvests, early warning information systems, improved irrigation engineerings ( based on works demands through evapo-transpiration ) , fertilisation techniques and constructing the resiliency of rural communitiesShare cognitionCreate international programmes to portion best patterns for the acceptance by husbandmans of bing water-efficient engineerings by doing them more low-cost, accessible and efficient in usage. Promote the usage of pilot undertakings and presentation secret plans and develop â€Å" develop the trainers † programmes for wider airing of cognition. Use Integrated Crop Management ( ICM ) best patterns ( notably by deploying the right food and other inputs, at the right rate, right clip and in the right topographic point to better alimentary consumption and prevent N and phosphate overflow or escape to waterways ) Encourage improved cropping systems ( e.g. the usage of screen harvests and appropriate harvest rotary motion methods, such as nitrogen-fixing leguminous plants ) , cultivation patterns ( e.g. by restricting fallow periods and cut downing cultivation ) and soil-quality patterns to increase overall resource productiveness and protect dirt wet. Provide entree to information through â€Å" schools on the air † improved media usage, and nomadic phones. Build local entree and capacity Invest in infrastructure-building of appropriate, efficient irrigations and fertilisation systems. Repairing the worst leaks in irrigation channels or puting in low-volume and low-pressure micro irrigation ( such as trickle and micro-sprayers ) will convey immense nest eggs. Modest H2O storage can enormously better outputs in rain-fed agribusiness. Pumping H2O into natural aquifers is much cheaper than edifice dikes, as it prevents waste of H2O through vaporization. Protect cropsProtect CropsReduce H2O usage by understating pre- and post-harvest losingss. Support attempts to heighten nutrient quality and safety and to cut down waste along the nutrient concatenation through to end-consumers. Improve safety proving for food-handling and processing equipment, every bit good as storage techniques, conservation-chain systems ( cold concatenation, desiccation, drying ) and transit substructure.Enable entree to marketsBuild substructure that allows merchandise to be stored safely and moved to market expeditiously to cut down waste. Establish market wagess for utilizing sustainable agricultural patterns and acknowledge husbandmans ‘ critical function in supplying ecosystem services. Support husbandmans ‘ organisations, enabling them to run as aggregating bureaus conveying together single husbandmans to better entree to fiscal mechanisms, support and C markets.Prioritize research jussive moodsInvest in R & A ; D aimed at scaling up a wide scope of new H2O efficiency engineerings and patterns. Develop clime information services and early warning systems, every bit good as best possible estimations of conditions and clime impacts on harvest or eatage production, Promote partnerships between husbandmans and scientists to develop equal and fit-for-use engineerings every bit good as land and H2O direction tools where they are at a temporal and spacial graduated table utile for vulnerable rural communities. Better the capacity of a wide scope of harvests to turn in harsher climes, developing locally-adapted drought-tolerant, salinity-tolerant, and heat-tolerant. Science and modern engineering should be utilized to heighten autochthonal cognition that has sustained rural communities over the decennaries. Research and adapt best patterns from other developing states. In add-on the Entity must follow ISO 9000 quality confidence system in the undertakings they run because this criterion will supply a really utile extra counsel in nomenclature and apprehension and using QMS construct to their system. They mapped the ensuing system processes to demands identified in ISO 9001. They planned to seek enfranchisement to ISO 9001 to derive acknowledgment and credibleness from all stakeholders By accommodating The National LandCare Programme1999 which aims to hold communities and persons adopt an ecologically sustainable attack to the direction of the environment and natural resources, while bettering their quality of life. This means people use the dirt, H2O and flora resources in a responsible mode to guarantee that future coevalss will besides be able to profit from the same resources. LandCare is implementing incorporate attacks to natural resource direction which are efficient, sustainable and just. LandCare is a community-based programme supported by both the populace and private sector through series of partnerships South Africa has great policies and schemes in topographic point and is even a signer to the Kyoto protocol. The programme of action in traveling frontward should be crafting an execution program on how these policies are to be put into pattern by the ordinary adult male on the street to advance sustainable usage of natural resources.

Marketing Dicussion

CHAPTER 17 DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Marketing Discussion. Pick a brand and go to Web site. Locate as many forms of communications as you can find. Conduct an informal communication audit. What do you notice? How consistent are the different communications? Intodruction In 21. Century Technology’s has changed the way we live, the way we catch the information. In nowadays the society has become indifferent and it is hard to draw the attention. That’s way the company’s use the marketing communications to inform, persuade and remind consumers about the product and brand they sell. It’s very important to establish a dialogue and built relationships with consumers. The disciples in marketing communications include: Media advertising, sales promotion, events and experiences, public relations, direct marketing, persuade selling. [pic] Nikita is an Icelandic clothing brand, founded by its head designer Heida Birgisdottir in a tiny street wear store in Reykjavik 10 years ago. Now they have stores world wide. NIKITA marketing communication mix: 1. NIKITA CHIKITA CAMP – you can take a part in the girls snowboarding camp in the snow sport canter in Cardona. . WANNA WIN A TRIP TO ICELAND – you must unload of Picture of yourself wearing NINITA outwear to facebook wall and win a trip to Iceland. 3. NIKITA GIRLS – Good Snowboard riders from different countries: Maude Richon, Christel Thoresen, Anna Hellman, Natasza Zurek are sponsored by NIKITA clothing 4. WWW. NIKITACLOTHING. COM – offer opportunity to buy clothes in ONLINE SHOP. 5. NIKI TA take a part in European Snowboarding Championships and built its brand image thought sponsoring events and riders. 6. Twitter, Facebook, Youtube account. NIKITA has developed effective communications and has identified her target audience- girls who ride with skate and snow. The company have a great customer relation because they know customer habits. NIKITA perfectly know what to say, how to say it and who should say it. The marketing communications which use NIKITA: personal selling, direct marketing, events and experiences. NIKITA gives acceptance to individuality. It's brought personality, freedom, vision, a voice, logic and power. Company is successful and use right marketing communications.

The Mali Essay Example | Topics and Well Written Essays - 750 words

The Mali - Essay Example In fact, some of the same the Muslim historians and scholars that have written about Ghana have also provided a written record of Mali (Jackson, 1970). For example, Ibn Khaldun, a Muslim scholar working out of Islamic Spain in the 15th century, wrote about both Ghana and Mali. Islamic scholars must have paid a great of attention to Mali because its rulers converted to Islam, and subsequently spread it throughout Africa. The richness of the historical record of Mali allows a history of this great civilization to be reconstituted (Jackson, 1970). The geographical borders of Mali where similar to the former boarders of Ghana. The similarities exist because Mali was once a feudal territory that rose to fill a void after Ghana had fallen at the hands of the Susu. In his Kitab al-'Ibar Ibn Khaldun indicates that Mali occupied Ghana's former boarders (Davidson, 1991). He writes, "Much later the population of Mali grew to such an extent that it became dominate over all over this region (i.e. the area formerly ruled by Ghana)" (Khaldun, 1969 p.1). In the early history of Mali, during the reign of Al-Malik al-Nasir, Mali extended its borders west to the Atlantic Ocean. To the north, Mali occupied the upper portions of the Sahara. To the south, Mali extended down the Niger River past the city of Djenne, which is located on marshy land in the middle of the Niger River, it is referred to as an island. To the East, the kingdom stretched to a city called Takrur; this included much of the Sahara. Originally the kingdom of Mali started expanding from the top of the Niger River (Davidson, 1991). Starting from the city of Timbuktu, Mali steadily conquered the lands that lay down stream. These areas included the towns of Djenne, located on series of mashes and lakes that lies close to the Niger River, and Kawkaw, thought to be the modern-day city of Gao. Controlling the Niger River and the cities that lie on its banks were important for trade and travel (Jackson, 1970). The Niger was a central artery of commerce for both West and North African trade routs. The importance of the Niger can also be seen in the fact that Mali's capital city, which changed many times, was often located on that river. Mali's control of the Niger River, and these important cities, helped it to grow and prosper (Davidson, 1991). By the 18th century, Mali was in a semi anarchic state. Two empires emerged that opposed French invasion, the Tukolor Empire of al- Hajj Umar (1794-1864) and the Somori Toure (1870-98). During this time the region saw a resurgence of Islam. But in later years Mali was conquered and became the French Sudan, part of the Federation of French West Africa (Jackson, 1970). Mali Today Thanks to its rich and ancient past, Mali has become a country of great ethnic diversity with nearly two dozen different ethnic groups living within its borders. The main groups are the Mande (including the Bambara, Malinke, Soninke, Mandinka, Mende, Susu, Dialonke, and Dyula), Peul (or Fulani), Voltaic, Songhay, Tuareg, and Moor. Some other groups include the Dogon, Bozo, and Bobo. The single largest ethnic group is the Bambara also known as Bamana. This name recalls the era when the influence of Islam was spreading through Africa, yet this group of rural farmers refused to convert to a new religion and kept alive their traditional way of life. Bambara means "infidel" or

After the deaths of Michael Brown and Eric Garner, are police officers Essay - 1

After the deaths of Michael Brown and Eric Garner, are police officers a threat to minorities - Essay Example ic Garner in Staten Island where the two African Americans were killed by police officers under worrying circumstances have regenerated the issue of racial profiling and police brutality against the minority. After being accused of engaging in the sale of untaxed cigarettes in the Island of Staten, Garner was put in the illegal choke by a police officer eventually killing him. Brown on the other hand was suspected by police officers as he walked with a friend in a St. Louis suburb with the cop eventually killing him despite being unarmed and following the order (Singer, 2014). It is important to note that there exists sharp division regarding the issue across the minority blacks and majority whites with the views equally drawing from race association. The deaths of these two individuals at the hand of police officers is a clear testament that police officers are a threat to minorities because the men were unarmed and killed irrespective of any signs of resisting arrest. Those opposing the issue of race to play a role in the death of Garner and Brown are not a surprise that they all hail from the white race. A survey conducted by Pew Research Centre in 2014 indicated that only 16 percent of the white majority attributed race to play a role in the deaths of the two blacks (Pew Research Center, 2014). While majority of the whites opposing the role of race in the deaths stand with that decision, they fail to present supportive evidence relating to the cause of the deaths. Some say the deaths resulted as a result of mare accidents while others argue that the suspects might have failed to comply to the orders making the police officers to become annoyed and eventually over reacting. Considering the concept based on accidents, it fails to hold ground as police officers are fully trained in handling suspected criminals and interrogating them in a more professional manner. Inflicting pain to a suspect through the use of an illegal choke or shooting an unarm ed suspect is

Wealth and Industrial Attractiveness Essay Example | Topics and Well Written Essays - 250 words

Wealth and Industrial Attractiveness - Essay Example This is followed by acquiring valuable materials. However, majority of the people makes wealth through coming up with a budget and different estimates of what they want to acquire and setting up a plan to achieve it. For instance, they come up with a budget on how to develop a concept and sell it to other people for money. After getting money, they diversify their investments in order to reduce the risks and uncertainties associated with inventing in one sector. With time these people are able to acquire valuable materials. Business environment is critical in the success of any business. Economic, social, political, environmental, legal, and technological components dictate how the customers, local administration, and the business interact. This is through creating a platform for the business to make profits without interference from external forces. Therefore, these components can be useful in acting as parameters to measure whether an investment in the industry can return the initial capital and make profits which are

Draft Essay Shiloh outline, body & Introduction of paragraph

Draft Shiloh outline, body & Introduction of paragraph - Essay Example To Leroy, he acknowledged that â€Å"the real inner workings of a marriage, like most of history, have escaped him† (Mason 1). To Norma Jean, the visit to this historical place made her realize that there are still a lot of things that she does not appreciate with Leroy’s staying at home. The brief and unexpected blurting of Norma Jean’s intention to leave Leroy made him realize that there are so many things he still does not know about Norma Jean. Historical places stir nostalgia where past events could haunt visitors like disturbed ghosts. In the short story written by Bobbie Ann Mason entitled â€Å"Shiloh†, the author narrated the events that transpired between the main characters, Leroy Moffitt and Norma Jean. When Leroy, a truck driver, met an accident which made him incapacitated to resume his work, Norma Jean was reported to have changed in ways that was observed to be totally new to Leroy. Norma Jean’s mother, Mabel Beasley, who intermittently visits them in their house, had been pleading for them to go to Shiloh, Tennessee to visit the Civil War battleground (Mason). The visit to Shiloh provided the impetus for revelations and realizations in both Leroy and Norma Jean’s life through experiencing nostalgic moments, supposedly instigated by Norma Jean’s mother; and the need to look more closely into their lives as a married

Writing Successful Essays Essay Example | Topics and Well Written Essays - 1500 words

Writing Successful Essays - Essay Example Coca-Cola became an international sensation and with the use of celebrities and now further trough their mobile units to connect more with people (dbase media, Coca-Cola Takes New Marketing Strategy) the brand has made good use of advertising. It also cosponsored major sports events such as the super bowl to its advantage. Through the expansion the company has made in setting up factories in developing countries Coca-Cola is able to cut down their cost of production due to cheap labor. However, the do manage to help the economy by creating new jobs as in Africa where 12000 jobs plus have been created (Coca-Cola, Supporting Small Business Development) and they donate a large amount to charity as well. Thus Coca-Cola not only manages to target their consumers through savvy use of advertising and marketing all the while increasing their sales but also helps the local economy of the countries they sell in making it an overwhelming brand. Following the three major concepts provided below as headings, create a model of argument structure by filling in more concepts related to the ones given here, then write down an argument about the structure you have created. Large corporations such as Coca-Cola have invested a large amount in taking the company from its small town business to a multi national corporation that it is today. With the expansion of the business the company has sought to set up factories in areas where it benefits them most in terms of costs and consumption. On the other hand, how exactly do companies such as these effect the economic health of the nation in which they build factories or decide to sell in. These effects could both be positive or negative. Coca-Cola has, from the time of its humble birth in 1886, till now has managed to take up a large amount of the global market for soft-drinks. It was concocted by Dr. John Stith Pemberton who sold the mixture at the local pharmacy at a

Business Plan Essay Example | Topics and Well Written Essays - 1000 words - 9

Business Plan - Essay Example orporate Affairs Commission (CAC)—the national regulatory body in charge of registration and monitoring of limited liability companies operating at national and international levels. A board of directors comprising 3 directors with limited share holdings will be reconstituted to meet the requirements of CAC. All Stars is entirely into agricultural production. The company purchased a plot of land in a village in Toro Local Government Area of neighbouring Bauchi State for the construction of fish ponds, livestock house, and 2 small warehouses. The company’s farm is located in another village in Bassa Local Government Area of Plateau State. The choice of the location was influenced by factors such as availability of cheap land and proximity to natural stream for perennial source of water. An administrative office is located in the city-centre of Jos. Except for animal feed concentrates and fertilizer, all other inputs and supplies are sourced locally within the village community. The business is currently financed using personal savings. Thus far over $8,700.00 has been invested from this source. To expand the business, however, the company has sought for a loan of $12,711.00 from 2 banks. This loan is payable in one year. The interest rate on the loan component from a private commercial bank ($8,474.50) is 17% while that on the credit component from an Agricultural and Cooperative bank ($4,236.50) is 8%. The transformation of the business into a Limited Liability Company will require constitution of a board of director. Each member of the board is expected to have limited number of shares as provided by law. This will also raise the running capital for the business. All Stars Farms is essentially into agribusiness. It has 3 major sections: the fish farm, a livestock and vegetable farm. The company’s production is seasonal and mainly for the open market. There is no plan for processing in this phase of the company’s expansion. Therefore, profitability of

QUALITY LEADERSHIP INTERVIEW OUTLINE Essay Example | Topics and Well Written Essays - 750 words

QUALITY LEADERSHIP INTERVIEW OUTLINE - Essay Example 2. The response of Mr. Braun to the question on competing in quality is also very unique. It is evident that their service is a ground breaker and a â€Å"first† entrant in the public transport provision sector and that is why they are convincing the public to shift to using bus as compared to automobiles. 3. Mr. Braun’s response to the third question i.e. monitoring competition, I believe it is not really up to the mark. I believe that he has overlooked the fact that Pace South Holland has indirect competition in form of automobiles, car pool services, private contracted bus-van service providers etc. Monitoring competition in this case would be: b) -Another way would be to see what value added features home-pick & drop provider, contracted bus/van carriers and car pool service providers are providing and value adding to Pace South Holland’s current services. c) -Another way would be to estimate the cost the customer is paying by availing the other options and improving their own service in such a way that it is economical and comfortable for the customer to use their bus service as compared to other ways of traveling. 4. Mr. Braun’s response to the question relating to quality process is incomplete in the sense that we understand that benchmarking is necessary and a good move but how can we be sure that the needs of the riders are being satisfied? Another aspect he is vague about is; what exactly are the goals that they are achieving and what goals do they need to improve upon? He also evaded providing reasons of achieving or not achieving the goals. My suggestion would be to include a â€Å"feedback form’ in the pockets of the seats and requesting the riders to fill them up. This process may really determine whether the customers are really satisfied or not? Or what else they may require to improve upon the services. 5. Once again in his response to the question relating to the aspect of quality that is most effective, Mr. Braun refers vaguely

Why might some SME owners give more preference to family involvement Essay

Why might some SME owners give more preference to family involvement in the management of SMEs compared to others - Essay Example ssary ambition to devote their skills in ensuring that the businesses survives the threats of the environment to achieve growth and the overall maximisation of profits (Eisenhardt 2009, p. 78). The following discussion shall evaluate on the several aspects that SME owners evaluate to resolve on the appointment of family members to the management of the businesses as of importance. With the growing competition and the need to grow the segments of operations in order to yield and accrue the benefits born to economies of scale, SME owners acknowledge that managerial positions should be directed to family members since they have a stake in the businesses. Small microenterprise businesses contribute to the biggest percentage of all global businesses. Therefore, competition is evident for each of the business seeks to prosper in growth and profitability over other common and many other entities with similar production and market objectives (Habbershon, Williams, & MacMillan2003, p. 87). SME owners are knowledgeable of the fact that other similar businesses in their segment of operation may engage in unethical ways to amass relevant, but secret information that will serve for the benefit of the competitors. The practice of appointing learned family members to such positions is the fact that the owners are knowledgeable of the positive influences such individuals bear (Gomez-Meja, Nunez-Nickel, & Gutierrez 2011, p. 90). Notably, the appointment of family members following a certain protocol of tangible and intangible forms of incentives serve for the benefit of the organization since such managers realize the importance in ensuring successful outcomes and limited threats to their organisations (Martà ­nez, Stà ¶hr, & Quiroga, 2007, p. 90). Agreements signed entitle an individual to manage the SME as a family business and further as an honourable job position with its interest after some time without necessarily being physically active (Eisenhardt 2009, p. 88). This helps

Environmental Case Study Essay Example for Free

Environmental Case Study Essay Malathion is a type of pesticide that is usually used in health pest control programs. For example, in mosquito eradication. It is used in various areas and public recreation areas. Other synonyms of Malathion include ‘carbofos’ ‘maldison’ and mercaptothion. It has been used in the past, to eradicate mosquito, Mediterranean fruit fly and the West Nile virus. Malathion use needs to be assessed well. In any urban set up, people are at a very high risk of being affected in case of careless use of this pesticide. Towns support a large number of populations, together with their facilities. As a member of the town council, it would be very crucial for me to carry out a risk assessment exercise before embarking on Malathion use in and around the town. The states of risk assessment will include: hazard identification, dose-response, exposure and risk characterization. In hazard identification, the hazards of using Malathion are identified together with their consequences. Hazards can be grouped into several major groupings. One major group is hazards of Malathion use on human beings. In an urban set up, a large population of people is concentrated at one point. For example, what danger can Malathion use be, if absorbed or ingested into the human body or if present in water sources. If Malathion use can case disorders in unborn babies is also identified. Another category of hazard identification is, hazards Malathion use may cause on the natural environment. This includes vegetation and even soil components. Both domestic and wild animals could be affected by its use. Just like humans, what consequences does Malathion use result to, if absorbed or ingested into the animals’ bodies. The soil interaction with the pesticide means, Malathion use can as well be a hazard to it. Soil supports life on the planet. Chemicals that would change soil composition puts at risk other life forms that depend on that soil. It would be very vital to identify Malathion use hazard and consequences on the environment that people live in. It would also be important to identify hazards of Malathion components on the water bodies. People, animals and plants use water. Identifying the hazards Malathion- contained water may expose to them is crucial in any risk assessment exercise. Dose-response This term refers to the change in effect caused by differing levels of pesticide use (Malathion) in an organism. Organisms can be affected in differing ways, by differing levels of Malathion use. Dose-response assessment would be very critical since, it helps one to identify consequences of Malathion use on organisms. It would be good, to note the effects of Malathion on organisms that exist on that environmental set up. If differing levels of exposure or doses to a stressor triggers change in effect of organisms, the effects will assist in recognizing the risks people, animals or plants are exposed to (Baker et al). Exposure of Malathion use, in risk assessment causes changes in effect of organisms. At this state, chemical components of Malathion, plus their doses are analyzed to determine effects they may have on organisms. For example, quantities of Malathion that differ will not have similar effects on either organisms or the environment. For example chronic exposure to low levels of Malathion have been hypothesized to impair memory. (U. S department of Health and Human Services, retrieved on 2008). This would need to be established if it is true or not. Possible effects of Malathion doses should be established and research done on them, for confirmation before a mission to use Malathion is embarked on. Risks can be characterized depending on affected subjects, areas affected or systems affected. Previous studies have indicated human deaths from Malathion use. Others include intestinal disorders in children, children leukemia, lung damage and kidney damage. Human birth defects have been confirmed in women exposed to Malathion lice shampoo. Malathion results to brain damage and chromosome defects in human blood cells. Genes could also be lost. The immune system is weakened, where there is increased risk of bacteria or viral infection. Animal deaths have occurred and tumors detected on their bodies. Heart defects appear in exposed fish. (Epidemology, 1992: World Health Organization: Edwards et al, 2007) As a result of the risk assessment, I would not vote for the use of Malathion in Genericville city. The hazard exposed to the people, animals and the environment is too great. The effects outweigh any justification for Malathion use. It would be good if other options of controlling the pest were completely exhausted before using the Malathion. Economically, Malathion use could result to extra costs incurred to correct its negative effects on the people, animals and environment. It may lead to political conflicts. Where the community does not agree with Malathion use, use by the council authority will result to disagreements with the community. References Baker E. et al. 1978. Epidemic Malathion poisoning in Pakistan malaria workers Edwards J. et al. 2007. Worker exposure and a risk assessment of Malathion and fenthion Used in the control of Mediterranean fruit fly in south Australia. Environ. Re. 103 (1) Mediterranean fruit fly in south Australia. Environ. Re. 103 (1) Epidemology: Jan 1992. 3 (1): 32-39 U. S Department of Health and Human Services: agency for toxic substances and disease Registry- medical guidelines for Malathion. Retrieved on 15 April 2008 World health organization www. //who. int/entity/water-sanitation-health/dwq/chemicals/malathion/en Retrieved on 15April 2008

Strategies to Improve Water Scarcity

Strategies to Improve Water Scarcity Executive Summary This report is the summary of the definition, problems, limitation, consequences, government intervention to solve the issues and suggestion for improvements for the scarcity of water. The topic for my report is the scarcity of water in Malaysia. This report is about in the early March of 2014, there was a water crisis incident that had happened in Selangor and Negeri Sembilan, Malaysia. There are 6 subtopics that will be stress out in this report. The first subtopic is about the definition of scarcity and the number of usage of water for Malaysia compare with other country. The second subtopic is about the problem. In this subtopic, we are going to discuss about the problem that faced by the society such as lack of water for personal consumption; Malaysia suffer from malnutrition, dehydration when undergoes scarcity of water. Furthermore, the third subtopic is limitation. In this subtopic we are going to discuss about why scarcity happened in Malaysia. Moreover, we are going to disc uss about the consequences that will happened to the society. There will be good and bad consequences. This report will also reviews on how the government intervention to solve this issue. The methods are government can intervenes through planning, regulation, taxes, subsidies and partnership. In this case, the Malaysian government increases the budget to help to resolve the water shortage problem in Selangor; Malaysian government has also delay a project to save the water supply and Malaysian government has also cut down the water supply of the neighborhoods every couple of days. Lastly, as a conclusion of this report we had express our suggestion on how to improve the society to cut down the percentage of the scarcity of water. Definition In the early March of 2014, there was a water crisis incident that had happen in Selangor and Negeri Sembilan, Malaysia. Itsdeja vuall over again and this incident reminds us of the incident in Klang Valley on 1998. Furthermore, this incident happens because of the citizen in Malaysia need a lot of water supply every day until the level that the reservoir in Malaysia is not enough to fulfill all their needs. This is a very serious problem especially when we are dealing with the natural resources that produce by our mother earth. â€Å"According to studies, Malaysians use an average of 226 liters of water per person daily, which is way above our South-East Asia neighbors. Singaporeans use 154 liters (and intend to lower it to 147 liters by 2020) while the Thais manage with 90 liters.† (Meng, 2011). Due to this statistic there is no chance that the amount of water can fulfill all the wants of the citizen. Problems When this water crisis incident had happened, there are a lot of problems faced not only by the citizen but also by the government of Malaysia. Firstly, the problem faced by the Malaysian is there is not enough water supply for the citizen’s personal consumption and culinary purpose; this may cause the citizen in Malaysia suffer from malnutrition, dehydration or also dead. According to (Bins, 2012) â€Å"Some people can only survive for 8 to 10 days without water†. Moreover, the citizen can also experience disease problem due to not less water supply. This is because contaminated water carries a lot of virus and it can cause diarrheal diseases. Diarrheal disease alone can directly link to the deaths. â€Å"Contaminated water causes 80% of the health problems throughout the world.† (Globalwater, 2010). Poverty can also take place when water crisis happen. This is because, when the water supply is not enough to fulfill the citizens need, the whole society suffers. The children in Malaysia will lack of energy to go to school and study; professionals are also lack of energy for them to drive to work. Limitations Moreover, this water crisis incident happens because Malaysian citizen does not know how to appreciate the value of water supply. The price of water supply in Malaysia is very low and because of this, most of the people do not know how much water they are using until they receive their monthly bill and the water bill is just a small part of the bill. â€Å"Water is dirt cheap. So cheap that nobody pays any attention to saving it in the same way we would save electricity. In fact, the average Malaysian family’s water bill is only about 10% of its electricity bill,’’ (Dr. Chan, 2014). On the other hand, Malaysian government does not give any attention to the management of the water resources while we have plenty of rainfall to cover up for the lost that we might experience. The government did not plan for any alternative ways to survive from water crisis. â€Å"Our government does not have laws to safeguard water catchment areas and bar development projects in ec ologically sensitive areas.† (MalaysiaChronicle, 2014). Consequences When this water crisis incident had happened, there are good and bad consequences. Firstly, the good consequence is that Malaysian will be more aware of the usage of water supply. Malaysian will be more aware the limitation of water supply in Malaysia. Citizen in Selangor and Negeri Sembilan will start to save water by using campaign. Furthermore, citizen in Selangor and Negeri Sembilan will also know the importance of the water to the society. The citizen in Malaysia will realize that without water, health problem will occur. In addition, water crisis can cause the water pollution to decrease rapidly because people will start to appreciate water and they do not want to suffer from water shortage again. Moreover, the bad consequence is that water shortage can increase the percentage of people pass away. The shortage of water will cause health problems such as diarrheal diseases. This incident can also decrease the production of crops. The shortage of water can decrease the crops prod uction. Without water farmers wont be able to produce enough food to sell in the market and because of this the price of food will raise rapidly and the demand for this food will be very low. Government Intervention Malaysia is a country that uses mixed economic system. All economic decisions are made partly by the government and partly through the market. For example, government can intervenes through planning, regulation, taxes, subsidies and partnership. In this case, the Malaysian government increases the budget to help to resolve the water shortage problem in Selangor. â€Å"Prime Minister Datuk Seri Najib Razak announced on 2nd February an additional allocation of RM120 million to Syarikat Bekalan Air Selangor (Syabas) to help resolve the water problem in Selangor.† (wordpress.com, 2013). Furthermore, Malaysian government has also delay a project to save the water supply. According to (thenutgraph.com, 2014) â€Å"Energy, Green Technology and Water Minister Datuk SeriPeter Chin, saying Selangor is due for a water crisis by 2014 if the current state government under the Pakatan Rakyat continues to delay land approval for the Langat 2 treatment plant to be built.† This project has been delayed and will be restart again on 2016. Lastly, Malaysian government has also cut down the water supply of the neighborhoods every couple of days. According to (themalaymailonline.com, 2014) â€Å"The rationing will see millions of consumers in the state receive two days of water supply followed by two days of dry taps to enable water to be conserved in the dams over the next two months.† Suggestion My first suggestion for Malaysia to improve the economics is that Malaysia government should understand the issue in the society now days so that the government can meet the needs of the citizens. Secondly, the Malaysian government should not separate from its currently economy system because the benefits are better than the problems the country is facing now; instead Malaysian government should focus on how they can to restructure it in order to enhance the chances of success. The restructuring approach can involves defining areas that businesses will have to invest in and areas that government will have to invest in. The end product will be an economy where all customers’ needs are well meet and equality establishing for competition and business growth. The conclusion is that mixed economy is the right choice for the economic growth of Malaysia as it serves the right background for understanding what should be invested and defining how such investment will be undertaken, and also providing the necessary resources for such investment because it is both the government and the individuals that combines to finance the production process. References Meng Yew Choong. 2011.Malaysia faces looming water crisis. [ONLINE] Available at: http://www.thestar.com.my/story.aspx/?file=%2f2011%2f3%2f22%2flifefocus%2f8192017. [Accessed 04 May 14]. Corey Binns. 2012.How Long Can a Person Survive Without Water? [ONLINE] Available at: http://www.livescience.com/32320-how-long-can-a-person-survive-without-water.html. [Accessed 04 May 14]. globalwater.org/. 2010.Why Water? [ONLINE] Available at:http://globalwater.org/whywater.htm. [Accessed 04 May 14]. Malaysia-chronicle.com. 2014.SPORE MUST BE LAUGHING: A water crisis of Malaysias own making. [ONLINE] Available at:http://www.malaysia-chronicle.com/index.php?option=com_k2view=itemid=232812:spore-must-be-laughing-a-water-crisis-of-malaysias-own-makingItemid=2#axzz2zWgCEZLu. [Accessed 04 May 14]. wordpress.com. 2013.najib gives syabas another rm120million bailout?. [ONLINE] Available at: http://fabm.wordpress.com/tag/water-crisis/. [Accessed 04 May 14]. thenutgraph.com. 2010.Averting Selangor’s water crisis. [ONLINE] Available at: http://www.thenutgraph.com/averting-selangors-water-crisis/. [Accessed 04 May 14]. themalaymailonline.com. 2014.In Selangor, taps to run only every two days. [ONLINE] Available at:http://www.themalaymailonline.com/malaysia/article/in-selangor-taps-to-run-only-every-two-days. [Accessed 04 May 14]. 1 | Page

Relationship Between EI and OP Amongst Librarians

Relationship Between EI and OP Amongst Librarians CHAPTER TWO LITERATURE REVIEW 2.1 INTRODUCTION This chapter is seeks to verify the limited studies into the relationship between EI and OP amongst librarians. There appears to be very little research, or study investigating the areas synthesizing library administration issues and the study of EI in information works. Although researchers allude to the need to be able to understand and manage their own emotions as an information provider, the lack of research combining the areas of EI of librarians in Malaysian public libraries suggests a large gap in a very important research area (Quinn, 2002; Hernon, 2008 and Singer, 2005). Consequently, a study that focuses on a public librarians perceived need for EI would fill this gap and therefore contribute to the existing EI literature. The following information is provided as a literature review encompassing an overview of the different constructs and theories of EI, as researched by several authors. The historical context and development of Malaysian Public Libraries will also be explored in this literature review. The topics of EI, and the area of information works, are reviewed individually within, as there is very little research on issues pertaining to the combination of these topics. This chapter furnishes an encompassing review on past literature, which covers a richness of information on EI research in general. There are 8 parts itemized as follows: Part 1 contains the introduction; Part 2 gives the description of EI history, theory, models and development; Part 3 discusses EI and applications in the workplace EI; Part 4 discusses librarians standard skills and capabilities; Part 5 shows clearly occupational performance; Part 6 examines the relationship between EI and performance, and finally, Part 7 summarizes all elements of this review. 2.2 EMOTIONAL INTELLIGENCE 2.2.1 Introduction Twenty years ago, researchers didnt much pay attention the topic of emotions in the workplace, perhaps because emotions were viewed too difficult to be measured and were thought of as illogical, unstable, and not fit for decision making tool; they were therefore less popular and largely unexplored among researchers (Arvey et al., 1998 and Muchinsky, 2000). Early 1990 however, researchers have begun to recognize that emotions should not be excluded from skill and competency of organizational, because it can be used in ways that contribute constructively to organizations (Arvey et al., 1998 and Fredman, Ghini and Dijk, 2008). In relation to this, it is motivating researchers to study the emotions in organizations. For instance, study on occupational performance has adopted a more affective focus. Additionally, new interest in the people feeling on work behavior has been influential in turning attention to the more emotional side of workplace experiences (e.g., Brief, Butcher, Roberson, 1995; Fisher Ashkanasy, 2000). Fisher and Ashkanasy (2000) and Ryback Wenny (2007) also claim the popularity of EI as a mechanism for new research in the workplace. The information below was derived from the previous empirical studies and multiple formats of resources. 2.1.2 Definition There is no definitive definition of EI. Many authors define EI as the ability to understand feelings, either internally or externally. Numerous studies indicate that, knowledge, cognitive skills and abilities are usually blended with performance. The term and concepts of EI were coined by Golemen (1995; 1998) in his two books, EI and Working with EI and developed a dimension and attribute of EI as self-awareness, self-regulation, motivation, empathy, and social skill. However different authors have defined EI to some extent differently from Goleman. Mayer and Saloveys (1997) meaning is a kind of intelligence in that it emphasizes thinking, perceiving, understanding, appraising, discriminating, and identifying emotion. Golemans concept of EI, in distinction, relates to the way people function emotionally if their functioning is at its potential or at least is not problematic. From the viewpoint of Weisingers (1998) gives descriptions and definition of EI is comparatively close to Golemans when he described EI is the intelligent use of emotions. It in comparison to Golemans, Cooper and Sawafs (1997) delimitation gives greater attention to the higher directions of human behavior, mainly aspects correlated with leadership. Their concept comprehends factors such as intuition, integrity, personal purpose, and creativity which is not emphasized by Goleman. In contrast, Simmons and Simmons (1997) approach to EI are very different from Golemans when they relate EI to multiple relatively invariant character traits. These theorists and many others defined and explained the concept of EI. There is no single definition in defining EI. Here I will include the five most popular ones. EI can be defined as: 1. â€Å"the ability to monitor ones own and others feelings and emotions, to discriminate among them, and to use the information to guide ones thinking and action† (Mayer Salovey,1993). 2. â€Å"ability to recognize and express emotions in yourself, your ability to understand the emotions of colleagues.† (Gardner, 1983). 3. â€Å"the intelligent use of emotions: you intentionally make your emotions work for you by using them to help guide your behaviour and thinking in ways that enhance your results.† (Weisinger, 1998). 4. â€Å"the ability to: 1) be aware of, to understand, and to express oneself; 2) be aware of, to understand, and to relate to others; 3) deal with strong emotions and control ones impulses; and 4) adapt to change and to solve problems of a personal or a social nature (Reuven Bar-On, 1998). 5. â€Å"the capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in ourselves and in our relationships.(Goleman, 1998) Based on the profusion of definitions, there seems to be no major differences among the definition of EI throughout the years. In consequence, EI generally entails the ability to understand and recognize feeling internally or intrapersonal and externally or interpersonal to make good decision. More timely, for this study, the researcher adopts the comprehensive of EI articulated by Goleman (1998) â€Å"a learned capability based on EI that resulted in outstanding performance at work†. EI echoes how an individuals possible for mastering the skills of Self-Awareness, Self-Management, Social Awareness, and Relationship Management translates into work performance. Having defined EI, the following sections will highlight the literature related to EI and performance in library works. 2.1.2 Evolution of EI In 1920, Thordike described the concept of EI as a form of social intelligence. He has divided intelligence into three facets; understanding and managing ideas (abstract intelligence), concrete objects (mechanical intelligence), and people (social intelligence). In his expression: By social intelligence is meant the ability to understand and manage men and women, boys and girls to act wisely in human relations. Further, in 1940, Wechsler, viewed intelligence as an effect and conceived that assessments of general intelligence are not adequate and consider that non-intellectual factors, such as personality, will influence the development of an individuals intelligence. Additionally, attention in social intelligence or other intelligence was reinvigorated in 1983 when Gardner introduced the theory of multiple intelligence (Brualdi, 1996; Gardner, 1995) and proposed an extensive field of differing intelligences. In relation to this, Mayer and Salovey, (1990) coined the term EI in their article â€Å"EI,† from the journal â€Å"Imagination, Cognition and Personality† while Goleman, (1995) brought EI to the characteristic and developed his own model of EI. Ultimately, the concept of EI has been expanded and applied to numerous disciplines including services (e.g. Sales, Hospitality, banking, and school and information services etc). The evolving of EI as described in 2.1 below. 2.1.2.1 Social Intelligence Social intelligence can be defined differently. Social intelligence can be defined as â€Å"the ability to understand and manage people to act wisely in human relations† (Thorndike, 1920, p. 228). Nevertheless, in the late 1930s, Thorndike and Stein (1937) altered the earlier definition of social intelligence to read, the â€Å"ability to understand and manage people† while a few years later, Gardner (1983) outlined his theory of multiple intelligences and he described in detail seven â€Å"relatively autonomous† of human intellectual competences (eg; linguistic, logical-mathematical, spatial, musical, personal, interpersonal, and intrapersonal). Likewise, Moss and Hunt (1927) described social intelligence as the ability to get along with others (p. 108). Six years later as Vernon (1933), defined the social intelligence as the persons ability to get along with people in general, social technique or ease in society, knowledge of social matters, susceptibility to s timuli from other members of a group, as well as insight into the temporary moods or underlying personality traits of strangers (p. 44). It was recognised by Maulding (2002) that EI was closely related to personal intelligence and was further qualified by Gardner with is employment of two personal intelligence aspects; intrapersonal and interpersonal. Intrapersonal intelligence was further depicted by Gardner as the capacity to be discriminating among ones feelings; to label them, and use them in ways to understand and guide ones behavior and interpersonal intelligence as â€Å"turns outward, to other individuals†. This focal point examined â€Å"the ability to notice and make distinctions among other individuals, and in particular, among their moods, temperaments, motivations, and intentions†. Thus â€Å"Personal Intelligence† covers the close relationship of both intrapersonal and interpersonal intelligence because, as Gardner noted, â€Å"these two forms of knowledge are intimately intermingled†. 2.1.2.1 Intelligence There were numerous outstanding theorists were asked to define intelligence; unfortunate some definitions were obtained (Sternberg Detterman, 1986) differently. White (2002) clarification, ‘In philosophical works we can find discussions of consciousness, perception and sensation, thought, action, memory, emotion and imagination, but rarely anything on intelligence (White, 2002, p.78). In other words, Hand (2004) discussed the concept of Intelligence that is in general as stipulating technical senses and attempting to describe the ordinary sense. In contrast (Neisser et al., 1996) described intelligence are attempts to clarify and organize a vast array of phenomena that include: â€Å"the ability to understand complex ideas, to adapt effectively to environments, to learn from experience, to engage in various forms of reasoning, to overcome obstacles by taking thought†. Even when experts in intelligence discuss the definition there appears more controversy than consensus (Matthews et al., 2002). Unlike other definitions of intelligence, Wechsler (1958) described intelligence as â€Å"the aggregate or the global capacity of the individual to act purposely, to think rationally, and to deal effectively with his environment†. Although many definitions were given by different authors, however, many studies of intelligence, in particular the psychometric approach, have provided a â€Å"predictor† of success (Mayer, Salovey, Caruso, 2000). 2.1.2.2 Emotions Emotion can be categorized as part of Social Intelligence was introduced by Gardner in 1930. The science of emotion has been problematic and is impeded with the complexities of linking tangible realities to the elusive, subjective, and experiential nature of emotions (Matthews et al., 2002). In the context of psychology, Salovey and Mayer provided a definition of emotions as: Organized responses crossing boundaries of many psychological subsystems, including physiological, cognitive, motivational and experiential systems. Emotions typically arise in response to an event, either internal or external, that has a positively or negatively balanced meaning for an individual. Emotions can be distinguished from the closely related concept of mood in that emotions are shorter and generally more intense (1990, p. 186). 2.1.2.3 Emotional Intelligence Mayer and Salovey (1990) wrote an article and outlining their EI framework. EI was listed by them at that time as a division of social intelligence. Elements of Gardners personal intelligence study were employed when Mayer and Salovey defined EI as â€Å"the ability to monitor ones own and others feelings, to discriminate amongst them and to use this information to guide ones thinking and actions† (p. 189). The book entitled EI (1995) was published as a way of coping with the pointless acts that were taking place, (Salopek, 1998) and became the best seller status. After that the interest in EI took place (Mandell Pherwani, 2003). Goleman persistent on this success in 1998 with a book entitled Working with EI where he reviewed 18 EI competencies usable in the workplace. Mayer and Saloveys (1990) definition of EI were modified by Goleman (1998c) with his revised definition of EI, â€Å" ‘EI refers to the capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in ourselves and in our relationships† p317). Goleman listed 5 social and emotional groups self-awareness, self-regulation, motivation, empathy, and social skills. This was subsequently reduced to just 4 after the arrival and review of new information. He continues to refine his model and emphasize a mixture of interpersonal intelligence and intrapersonal intelligence in defining EI and employed the four clusters (Maulding, 2002). The 4 new groups were labelled as self-awareness, self-management, social awareness, and relationship management (Goleman, Boyatzis, McKee, 2002). Self-awareness and self-management were merged into a â€Å"personal competence† category which included the capabilities that â€Å"determine how we manage ourselves† (Goleman, Boyatzis, McKee, 2002, p. 39). The capabilities that â€Å"determine how we manage relationships† define the Social Competency category (Goleman, Boyatzis, McKee, 2002, p. 39) and include the social awareness and relationship management groups. In the context of thois study, researcher will use the GolemansModel as baseline or guideline to develop EI measurement for librarians. Yet a few competencies related to Malaysian public librarian nature will be considered (eg, spiritual, information literacy, Islamic values ect.) in the new model. Table 2.1 Five Periods of Development in Emotions and Intelligence in the Past Century Period The Emergence of The EI Concept 1900-1969 (Thorndike, 1920) Intelligence and Emotions as Separate Narrow Fields Psychometric approach to intelligence is developed and refined.  · Movement from Darwins theory for heritability and evolution of emotional responses to now being viewed as culturally determined.  · Social Intelligence (Thorndike, 1920) as the concept is introduced. 1970-1989 (David Wechsler, 1940) Non-intellective aspects of general intelligence The field of cognition and affect emerged to examine how emotions interacted with thoughts.  · Gardner (1983) theory of multiple intelligences described an intrapersonal and an interpersonal intelligence.  · Empirical work on social intelligence developed four components: social skills, empathy skills, pro-social attitudes, and emotionality (sensitivity). 1990-1993 (Gardner, 1983) Multiple intelligences; interpersonal intelligence-people smart; intrapersonal intelligence-self-smart Mayer and Salovey publish a series of articles on EI.  · First ability measure of EI published.  · Editor of the journal Intelligence argued for an existence of EI.  · Further developments for EI in the brain sciences. 1994-1997 (Goleman 1995) The Popularization and Broadening EQ  · Goleman (1995) publishes EI which becomes worldwide best-seller.  · Time magazine used the term â€Å"EQ† on its cover (Gibbs, 1995, October 2).  · Measures of EI using mixed model theories were published. 1998-Present (Peter Salovey Jack Mayer, 1990 EI  · Refinements to the concept of EI.  · New measures of EI introduced.  · Appearance of peer-reviewed articles on the subject. 2.2.4 2.2 Model of EI 2.2.1 Introduction There are many researchers that exist within the area of intelligences developed several models and theories to address EI (Gardner, 1990; Bar-On, 2008; Bernet, 1996; Brown, 1999; Brualdi, 1996; Burgess, Palmer, Stough Walls, 2001; Caruso, Mayer, Perkins Salovey, 1999; Cherniss, 2007; Ciarrochi, Chan, Caputi, Roberts, 2001; Dulewicz Higgs, 2000; Finegan, 1998; Gardner, 1995; Goleman, 1995; Goleman, 1998; Goleman, 2008; Langley, 2000; Mayer Geher, 2007; Mayer, Caruso Salovey, 2003; Mayer, Salovey Caruso, 2000; Mayer, 2001; Mayer, Salovey, Caruso, Sitarenios, 2001; Mayer, Perkins, Caruso Salovey, 2001; McDowelle Bell, 2000; Pfeiffer, 2001; Reiff, Hates, Bramel, 2001; Salovey Mayer, 1990; Salovey Sluyter, 1997; Weiss, 2000). The model of EI is comprised into two types; the ability model and mixed model. a) Ability model can be defined, EI as a set of mental abilities and constructs claims about the importance of emotional information and the potential uses of reasoning well with that information. Representatives of this model are Mayer and Salovey (1997) with four-branch model of EI. b) mixed model, whereas more commonly orienting and mixes mental abilities with personality attributes. Model from Goleman (2001), Cooper Sawaf (1997) and Bar-on (1997) are representatives for mixed model, but they expanded the meaning of EI by explicitly mixing the ability to understand and process emotion with other diverse parts of personality or skills, hence creating mixed approaches to EI. On the other word, the mixed model is defined as a combination of non cognitive abilities, personality traits and competencies (Goldsmith, 2008). 2.2.2 Models Assessing Emotional Intelligence 2.1.2 Bar-Ons Model of EI Bar-On reports that the EQ-i â€Å"was originally constructed as an experimental instrument designed to examine the concept of emotional and social functioning in the early 1980s (Bar-On, 2001, p.363). He created the term emotional quotient (EQ) to describe his mixed approach to the evaluation of an individuals general intelligence. He explained that the emotional quotient reflects our ability to operate successfully with other people and with our feelings (Bar-On, 2001). Bar-On developed the Bar-On EQ-i and instrument has been translated into twenty-two languages and normative data has been collected in more than fifteen countries (Bar-On, 2001). This EI inventory is the first scientifically developed and validated measure of EI that reflects ones ability to deal with environmental challenges and helps to predict ones success in life, including professional and personal pursuits (AbiSamra, 2000 and Bar-on, 2001). This model is separated into five different scales with fifteen subscales as detailed in Table 2.3. The first of these scales assess an individuals Intrapersonal EQ which consists of self-regard, emotional self-awareness, assertiveness, independence and self- actualization. The second scale assesses the individuals Interpersonal EQ consisting of empathy, social responsibility, and interpersonal relationships. Adaptability EQ is the third measure of Bar-Ons scale. This scale focuses on reality testing, flexibility and problem solving or how an individual handles emotion in the moment. The fourth scale assesses an individuals Stress Management EQ. This scale is comprised of stress tolerance and impulse control. The fifth and final scale of the EQ-i measures an individuals General Mood EQ, consisting of optimism and happiness. Bar-On reports that the research â€Å"findings obtained to date suggest that the EQ-i is measuring emotional and social intelligence†¦more specifically, the EQ-i is tapping the ability to be aware of, understand, control, and express emotions† (Bar-On, 2001, pp.372 -373). This ability model created by Bar-On is a selection of emotional, personal and social abilities that affect an individuals overall ability to manage the daily pressures and demands of life. Bar-On further reports that the ability is â€Å"apparently based on a core capacity to be aware of, understand, control and express emotions effectively† (p.374). Although Bar-Ons early research focused on the emotional quotient, it was not until the 1990s that EI truly began to receive recognition as a distinct form of intelligence (Geher, Warner Brown, 2001; Salovey Sluyter, 1997). The concept of an individuals EI (EI) was explained and expanded upon by Mayer and Salovey in 1990 (Mayer, Perkins, Caruso S alovey, 2001), and popularized by Daniel Goleman in 1995 (Goleman, 1995). 2.1.3 Golemans In 1995, Goleman elaborated on the original Salovey Mayer definition of EI to suggest five major EI domains as reported in Table 4. Table 4: Golemans original model of EI. Golemans Model of EI 1. Assessment of emotions 2. Regulation of emotions 3. Motivating and emotional self control 4. Understanding and recognizing emotions 5. Relationships and emotions The first of Golemans EI domains includes knowing ones emotions. This domain involves assessing and knowing what the emotion is as it occurs. The second domain of managing emotions is described as handling those emotions in an appropriate manner that builds on self-awareness. Motivating oneself or emotional self-control is the third domain. The fourth domain involves recognizing emotions in others. This domain involves empathy and Goleman considers it to be a â€Å"people skill† (Goleman, 1995, p.43). The last domain in Golemans original model consists of handling relationships. Goleman states that the ability of handling a relationship is in part the ability of managing emotions in others. Goleman contends that capacities for EI each have a distinctive involvement to form our lives. To some extent, these capacities build upon one another to formulate social skills. These abilities do not guarantee that people will develop or display emotional competencies. Goleman suggests th at individuals use competencies in many areas across many spectrums. Goleman has currently revised his original theory of EI as shown in Table 5. He now suggests that there are four domains rather than his original five domains (Goleman, 2001B). Table 5: Golemans current model of EI. Golemans Current Model of EI 1. Emotional Self Awareness 2. Emotional Self Management 3. Social Awareness 4. Relationship Management The first component or cluster of EI is that of Emotional Self- Awareness, or knowing what one feels. Recognizing ones own feelings, how they affect ones performance, and the realization of our own strengths as well as our weaknesses, is an important part of the self-awareness cluster. The second component of EI is Emotional Self-Management. This component reflects the ability to regulate stressful affects such as anxiety or anger, as well as how to deal with those situations. This component is reflected when an individual seems to keep their cool during a stressful situation. Self-management also reflects the abilities of an individual to be flexible and adaptable, looking at different perspectives of a situation. Social-Awareness, the third component, encompasses the competency of empathy. The Social-Awareness cluster is described as the cluster where an individual is aware of others emotions, concerns, and needs. Being aware of this information and internally processing it, allows the individual to read situations and act accordingly. The Relationship Management component makes up the fourth segment of Golemans current model. This component relates to how we interact with others in emotional situations. Goleman believes that if we cannot control our emotional outbursts and impulses, and we lack the necessary skill of empathy, there is less chance that we will be effective in our relationships. The Relationship Management cluster includes many of the skills necessary for being successful in social situations. Communication is also an essential element in the relationship management cluster (Goleman, 2001b). According to Goleman (2001a), EI at its most general rating, refers to the abilities to identify, reflect and adjust emotions in ourselves as well as to be aware of the emotions of others. Currently, Goleman relates the capacities for each domain in his EI model are: makes a unique contribution to job performance; strong communications; capacities build upon one another; does not guarantee people will develop or display the associated competencies; The general list is to some extent applicable to all jobs. Although Goleman explains that these capacities are hierarchical, meaning that one cannot fully pass on to the next phase or tier without accomplishing the previous stage with some degree of success. These capacities are not fixed and an individual can experience many levels at the same time. Goleman (1998) also states that EI determines our potential for learning the practical skills that underlie the four EI clusters. He maintains that emotional competence illustrates how much of that potential we have realized by learning and mastering skills and translating EI into on the job capabilities. According to Hall Torrance (1980), empathy and super-awareness to the needs of others is a trait that lies outside the realm of human abilities that can be measured. Hall Torrance report that many attempts have been made to measure these abilities, but with very little success. In their view, if empathy and awareness to others needs were accessed in a way that was based on reasoning, those qualities may reflect a measurable intellectual ability that would be associated with friendliness, compassion and happiness; all traits reported to be representative characteristics of emotionally intelligent individuals (Goleman, 1995; Pfeiffer, 2001). The information reported in 1980 by Hall and Torrance was prescient in that these traits are currently being measured as traits of EI. The traits of flexibility and freedom of thoughts as well as a high rating of motivation, either intrinsic or extrinsic, the ability to express emotion, the ability to manage stress, self confidence, and the ability to cope with tension are also valued characteristics of EI (Caruso, Mayer, Perkins, Salovey, 1999; Cherniss, 1998; Goleman, 1995, 1997; Levinson, 1997; Olszewski-Kubilius, 2000; Pfeiffer, 2001; Reiff, Hates Bramel, 2001). Currently, Goleman emphasizes that EI at its most general rating, refers to the abilities to identify, reflect and adjust emotions in ourselves as well as to be aware of the emotions of others (Cherniss Goleman, 2001; Goleman, 2001A). According to Goleman, EI refers to the ability to recognize our own feelings and those of others, to motivate ourselves, and to manage emotions in ourselves and in our relationships. (Clawson 1999; Dulewicz Higgs 2000; Goleman 1998; Burgess, Palmer, Stough Walls 2001). In another cognitive research study conducted by Sternberg, Wagner, Williams, and Horvath (cited in McDowelle Bell, 1998) it is reported that these differences in IQ and success at work accounted for between 4% and 25% variance of job performance. This leads us to the conclusion that a major part of what enhances our job performance is affected by non-IQ factors. McDowelle Bell (1998) state â€Å"emotionality and rationality complement each other in the work world. They can be viewe d as inseparable parts of the life of the organization. 2.1.4 Salovey and Mayers Since the origination of the theory of EI in 1990, Mayer and Salovey have worked diligently to refine their academic and scientific model of EI model. Their current model, developed in 1997, is decidedly cognitive in focus and revolves around four tiers or ratings that are not genetically fixed or set in early childhood. As people grow and develop, they also seem to develop a greater sense of EI suggesting that these traits of EI can be developed over time (Epstein, 1999; Ford-Martin, 2001; Goleman, 2001A; Weiss, 2000). According to Mayer, Perkins, Caruso Salovey (2001), the emotionally intelligent person is skilled in four distinct branches: identifying, using, understanding, and regulating emotions. These four distinct areas are outlined in Mayer and Saloveys current model. The newest model begins with the idea that emotions contain information about relationships (Mayer, Salovey, Caruso, and Sitarenios (2001). (See Table 6). The recognition, the evaluation and the communication of emotions initiate the first branch of Mayer and Saloveys model. The second branch involves using emotions to think constructively such as utilizing those emotions to make judgments, the consideration of an alternative viewpoint, and an appreciation that a change in emotional state and point of view can promote various types of solutions to problems. The third branch combines the abilities of classifying and differentiating between emotions to help integrate different feelings. This rating also works toward helping us t o form rules about the feelings we experience. The fourth and final branch involves the ability to take the emotions we experience and use them in support of a social goal (Finegan, 1998; Cherniss Goleman, 2001). The four hierarchical developmental branches established by Mayer and Salovey in 1997, although different from Golemans ratings of EI, seem to incorporate several fundamental principles of personal development theory. These developmental stages discussed by Salovey and Mayer are reported to be hierarchical. The Mayer and Salovey model frames the complexity of emotional skills that develop from the first tier and continue through the fourth, whereas Golemans competencies, in contrast, can be viewed along a continuum of mastery. Caruso, Mayer, Perkins, Salovey (2001), expected individuals need to be able to identify their emotions as well as the emotions of others. Using those emotions, understanding those emotions, and having the ability to manage those emotions is also required to be successful. Caruso et al. (2001) relate that when an individual works in an administrative or work environment that requires the cooperation and collaboration, the skills of EI become even more essential. Caruso et al. (2001) also report that EI can assist in facilitating this work in helping to generate new and creative ideas and solutions to problems. At times, some of the problems that are challenging an individual can be very complex, while at other times the problem-solving task may be effortless. According to Caruso et al. (2001), problem solving requires creative thought to generate ideal solutions. Caruso et al. (2001) deduce that EI can help the individual to think creatively in many ways such as, viewing the problem from multiple perspectives, brainstorming or generating new and creative ideas, being inventive, generating original ideas and solutions to the problem, and defining and recognizing new solutions. Table 2.3: Characteristics of Selected EI Model Bar-On (1980) Mixed Model Goleman (2005) Performance Model Mayer, Caruso and Salovey (1990) Ability Model (1) Awareness, Intrapersonal Assertiveness, EQ Self-Regard, Relationship Between EI and OP Amongst Librarians Relationship Between EI and OP Amongst Librarians CHAPTER TWO LITERATURE REVIEW 2.1 INTRODUCTION This chapter is seeks to verify the limited studies into the relationship between EI and OP amongst librarians. There appears to be very little research, or study investigating the areas synthesizing library administration issues and the study of EI in information works. Although researchers allude to the need to be able to understand and manage their own emotions as an information provider, the lack of research combining the areas of EI of librarians in Malaysian public libraries suggests a large gap in a very important research area (Quinn, 2002; Hernon, 2008 and Singer, 2005). Consequently, a study that focuses on a public librarians perceived need for EI would fill this gap and therefore contribute to the existing EI literature. The following information is provided as a literature review encompassing an overview of the different constructs and theories of EI, as researched by several authors. The historical context and development of Malaysian Public Libraries will also be explored in this literature review. The topics of EI, and the area of information works, are reviewed individually within, as there is very little research on issues pertaining to the combination of these topics. This chapter furnishes an encompassing review on past literature, which covers a richness of information on EI research in general. There are 8 parts itemized as follows: Part 1 contains the introduction; Part 2 gives the description of EI history, theory, models and development; Part 3 discusses EI and applications in the workplace EI; Part 4 discusses librarians standard skills and capabilities; Part 5 shows clearly occupational performance; Part 6 examines the relationship between EI and performance, and finally, Part 7 summarizes all elements of this review. 2.2 EMOTIONAL INTELLIGENCE 2.2.1 Introduction Twenty years ago, researchers didnt much pay attention the topic of emotions in the workplace, perhaps because emotions were viewed too difficult to be measured and were thought of as illogical, unstable, and not fit for decision making tool; they were therefore less popular and largely unexplored among researchers (Arvey et al., 1998 and Muchinsky, 2000). Early 1990 however, researchers have begun to recognize that emotions should not be excluded from skill and competency of organizational, because it can be used in ways that contribute constructively to organizations (Arvey et al., 1998 and Fredman, Ghini and Dijk, 2008). In relation to this, it is motivating researchers to study the emotions in organizations. For instance, study on occupational performance has adopted a more affective focus. Additionally, new interest in the people feeling on work behavior has been influential in turning attention to the more emotional side of workplace experiences (e.g., Brief, Butcher, Roberson, 1995; Fisher Ashkanasy, 2000). Fisher and Ashkanasy (2000) and Ryback Wenny (2007) also claim the popularity of EI as a mechanism for new research in the workplace. The information below was derived from the previous empirical studies and multiple formats of resources. 2.1.2 Definition There is no definitive definition of EI. Many authors define EI as the ability to understand feelings, either internally or externally. Numerous studies indicate that, knowledge, cognitive skills and abilities are usually blended with performance. The term and concepts of EI were coined by Golemen (1995; 1998) in his two books, EI and Working with EI and developed a dimension and attribute of EI as self-awareness, self-regulation, motivation, empathy, and social skill. However different authors have defined EI to some extent differently from Goleman. Mayer and Saloveys (1997) meaning is a kind of intelligence in that it emphasizes thinking, perceiving, understanding, appraising, discriminating, and identifying emotion. Golemans concept of EI, in distinction, relates to the way people function emotionally if their functioning is at its potential or at least is not problematic. From the viewpoint of Weisingers (1998) gives descriptions and definition of EI is comparatively close to Golemans when he described EI is the intelligent use of emotions. It in comparison to Golemans, Cooper and Sawafs (1997) delimitation gives greater attention to the higher directions of human behavior, mainly aspects correlated with leadership. Their concept comprehends factors such as intuition, integrity, personal purpose, and creativity which is not emphasized by Goleman. In contrast, Simmons and Simmons (1997) approach to EI are very different from Golemans when they relate EI to multiple relatively invariant character traits. These theorists and many others defined and explained the concept of EI. There is no single definition in defining EI. Here I will include the five most popular ones. EI can be defined as: 1. â€Å"the ability to monitor ones own and others feelings and emotions, to discriminate among them, and to use the information to guide ones thinking and action† (Mayer Salovey,1993). 2. â€Å"ability to recognize and express emotions in yourself, your ability to understand the emotions of colleagues.† (Gardner, 1983). 3. â€Å"the intelligent use of emotions: you intentionally make your emotions work for you by using them to help guide your behaviour and thinking in ways that enhance your results.† (Weisinger, 1998). 4. â€Å"the ability to: 1) be aware of, to understand, and to express oneself; 2) be aware of, to understand, and to relate to others; 3) deal with strong emotions and control ones impulses; and 4) adapt to change and to solve problems of a personal or a social nature (Reuven Bar-On, 1998). 5. â€Å"the capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in ourselves and in our relationships.(Goleman, 1998) Based on the profusion of definitions, there seems to be no major differences among the definition of EI throughout the years. In consequence, EI generally entails the ability to understand and recognize feeling internally or intrapersonal and externally or interpersonal to make good decision. More timely, for this study, the researcher adopts the comprehensive of EI articulated by Goleman (1998) â€Å"a learned capability based on EI that resulted in outstanding performance at work†. EI echoes how an individuals possible for mastering the skills of Self-Awareness, Self-Management, Social Awareness, and Relationship Management translates into work performance. Having defined EI, the following sections will highlight the literature related to EI and performance in library works. 2.1.2 Evolution of EI In 1920, Thordike described the concept of EI as a form of social intelligence. He has divided intelligence into three facets; understanding and managing ideas (abstract intelligence), concrete objects (mechanical intelligence), and people (social intelligence). In his expression: By social intelligence is meant the ability to understand and manage men and women, boys and girls to act wisely in human relations. Further, in 1940, Wechsler, viewed intelligence as an effect and conceived that assessments of general intelligence are not adequate and consider that non-intellectual factors, such as personality, will influence the development of an individuals intelligence. Additionally, attention in social intelligence or other intelligence was reinvigorated in 1983 when Gardner introduced the theory of multiple intelligence (Brualdi, 1996; Gardner, 1995) and proposed an extensive field of differing intelligences. In relation to this, Mayer and Salovey, (1990) coined the term EI in their article â€Å"EI,† from the journal â€Å"Imagination, Cognition and Personality† while Goleman, (1995) brought EI to the characteristic and developed his own model of EI. Ultimately, the concept of EI has been expanded and applied to numerous disciplines including services (e.g. Sales, Hospitality, banking, and school and information services etc). The evolving of EI as described in 2.1 below. 2.1.2.1 Social Intelligence Social intelligence can be defined differently. Social intelligence can be defined as â€Å"the ability to understand and manage people to act wisely in human relations† (Thorndike, 1920, p. 228). Nevertheless, in the late 1930s, Thorndike and Stein (1937) altered the earlier definition of social intelligence to read, the â€Å"ability to understand and manage people† while a few years later, Gardner (1983) outlined his theory of multiple intelligences and he described in detail seven â€Å"relatively autonomous† of human intellectual competences (eg; linguistic, logical-mathematical, spatial, musical, personal, interpersonal, and intrapersonal). Likewise, Moss and Hunt (1927) described social intelligence as the ability to get along with others (p. 108). Six years later as Vernon (1933), defined the social intelligence as the persons ability to get along with people in general, social technique or ease in society, knowledge of social matters, susceptibility to s timuli from other members of a group, as well as insight into the temporary moods or underlying personality traits of strangers (p. 44). It was recognised by Maulding (2002) that EI was closely related to personal intelligence and was further qualified by Gardner with is employment of two personal intelligence aspects; intrapersonal and interpersonal. Intrapersonal intelligence was further depicted by Gardner as the capacity to be discriminating among ones feelings; to label them, and use them in ways to understand and guide ones behavior and interpersonal intelligence as â€Å"turns outward, to other individuals†. This focal point examined â€Å"the ability to notice and make distinctions among other individuals, and in particular, among their moods, temperaments, motivations, and intentions†. Thus â€Å"Personal Intelligence† covers the close relationship of both intrapersonal and interpersonal intelligence because, as Gardner noted, â€Å"these two forms of knowledge are intimately intermingled†. 2.1.2.1 Intelligence There were numerous outstanding theorists were asked to define intelligence; unfortunate some definitions were obtained (Sternberg Detterman, 1986) differently. White (2002) clarification, ‘In philosophical works we can find discussions of consciousness, perception and sensation, thought, action, memory, emotion and imagination, but rarely anything on intelligence (White, 2002, p.78). In other words, Hand (2004) discussed the concept of Intelligence that is in general as stipulating technical senses and attempting to describe the ordinary sense. In contrast (Neisser et al., 1996) described intelligence are attempts to clarify and organize a vast array of phenomena that include: â€Å"the ability to understand complex ideas, to adapt effectively to environments, to learn from experience, to engage in various forms of reasoning, to overcome obstacles by taking thought†. Even when experts in intelligence discuss the definition there appears more controversy than consensus (Matthews et al., 2002). Unlike other definitions of intelligence, Wechsler (1958) described intelligence as â€Å"the aggregate or the global capacity of the individual to act purposely, to think rationally, and to deal effectively with his environment†. Although many definitions were given by different authors, however, many studies of intelligence, in particular the psychometric approach, have provided a â€Å"predictor† of success (Mayer, Salovey, Caruso, 2000). 2.1.2.2 Emotions Emotion can be categorized as part of Social Intelligence was introduced by Gardner in 1930. The science of emotion has been problematic and is impeded with the complexities of linking tangible realities to the elusive, subjective, and experiential nature of emotions (Matthews et al., 2002). In the context of psychology, Salovey and Mayer provided a definition of emotions as: Organized responses crossing boundaries of many psychological subsystems, including physiological, cognitive, motivational and experiential systems. Emotions typically arise in response to an event, either internal or external, that has a positively or negatively balanced meaning for an individual. Emotions can be distinguished from the closely related concept of mood in that emotions are shorter and generally more intense (1990, p. 186). 2.1.2.3 Emotional Intelligence Mayer and Salovey (1990) wrote an article and outlining their EI framework. EI was listed by them at that time as a division of social intelligence. Elements of Gardners personal intelligence study were employed when Mayer and Salovey defined EI as â€Å"the ability to monitor ones own and others feelings, to discriminate amongst them and to use this information to guide ones thinking and actions† (p. 189). The book entitled EI (1995) was published as a way of coping with the pointless acts that were taking place, (Salopek, 1998) and became the best seller status. After that the interest in EI took place (Mandell Pherwani, 2003). Goleman persistent on this success in 1998 with a book entitled Working with EI where he reviewed 18 EI competencies usable in the workplace. Mayer and Saloveys (1990) definition of EI were modified by Goleman (1998c) with his revised definition of EI, â€Å" ‘EI refers to the capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in ourselves and in our relationships† p317). Goleman listed 5 social and emotional groups self-awareness, self-regulation, motivation, empathy, and social skills. This was subsequently reduced to just 4 after the arrival and review of new information. He continues to refine his model and emphasize a mixture of interpersonal intelligence and intrapersonal intelligence in defining EI and employed the four clusters (Maulding, 2002). The 4 new groups were labelled as self-awareness, self-management, social awareness, and relationship management (Goleman, Boyatzis, McKee, 2002). Self-awareness and self-management were merged into a â€Å"personal competence† category which included the capabilities that â€Å"determine how we manage ourselves† (Goleman, Boyatzis, McKee, 2002, p. 39). The capabilities that â€Å"determine how we manage relationships† define the Social Competency category (Goleman, Boyatzis, McKee, 2002, p. 39) and include the social awareness and relationship management groups. In the context of thois study, researcher will use the GolemansModel as baseline or guideline to develop EI measurement for librarians. Yet a few competencies related to Malaysian public librarian nature will be considered (eg, spiritual, information literacy, Islamic values ect.) in the new model. Table 2.1 Five Periods of Development in Emotions and Intelligence in the Past Century Period The Emergence of The EI Concept 1900-1969 (Thorndike, 1920) Intelligence and Emotions as Separate Narrow Fields Psychometric approach to intelligence is developed and refined.  · Movement from Darwins theory for heritability and evolution of emotional responses to now being viewed as culturally determined.  · Social Intelligence (Thorndike, 1920) as the concept is introduced. 1970-1989 (David Wechsler, 1940) Non-intellective aspects of general intelligence The field of cognition and affect emerged to examine how emotions interacted with thoughts.  · Gardner (1983) theory of multiple intelligences described an intrapersonal and an interpersonal intelligence.  · Empirical work on social intelligence developed four components: social skills, empathy skills, pro-social attitudes, and emotionality (sensitivity). 1990-1993 (Gardner, 1983) Multiple intelligences; interpersonal intelligence-people smart; intrapersonal intelligence-self-smart Mayer and Salovey publish a series of articles on EI.  · First ability measure of EI published.  · Editor of the journal Intelligence argued for an existence of EI.  · Further developments for EI in the brain sciences. 1994-1997 (Goleman 1995) The Popularization and Broadening EQ  · Goleman (1995) publishes EI which becomes worldwide best-seller.  · Time magazine used the term â€Å"EQ† on its cover (Gibbs, 1995, October 2).  · Measures of EI using mixed model theories were published. 1998-Present (Peter Salovey Jack Mayer, 1990 EI  · Refinements to the concept of EI.  · New measures of EI introduced.  · Appearance of peer-reviewed articles on the subject. 2.2.4 2.2 Model of EI 2.2.1 Introduction There are many researchers that exist within the area of intelligences developed several models and theories to address EI (Gardner, 1990; Bar-On, 2008; Bernet, 1996; Brown, 1999; Brualdi, 1996; Burgess, Palmer, Stough Walls, 2001; Caruso, Mayer, Perkins Salovey, 1999; Cherniss, 2007; Ciarrochi, Chan, Caputi, Roberts, 2001; Dulewicz Higgs, 2000; Finegan, 1998; Gardner, 1995; Goleman, 1995; Goleman, 1998; Goleman, 2008; Langley, 2000; Mayer Geher, 2007; Mayer, Caruso Salovey, 2003; Mayer, Salovey Caruso, 2000; Mayer, 2001; Mayer, Salovey, Caruso, Sitarenios, 2001; Mayer, Perkins, Caruso Salovey, 2001; McDowelle Bell, 2000; Pfeiffer, 2001; Reiff, Hates, Bramel, 2001; Salovey Mayer, 1990; Salovey Sluyter, 1997; Weiss, 2000). The model of EI is comprised into two types; the ability model and mixed model. a) Ability model can be defined, EI as a set of mental abilities and constructs claims about the importance of emotional information and the potential uses of reasoning well with that information. Representatives of this model are Mayer and Salovey (1997) with four-branch model of EI. b) mixed model, whereas more commonly orienting and mixes mental abilities with personality attributes. Model from Goleman (2001), Cooper Sawaf (1997) and Bar-on (1997) are representatives for mixed model, but they expanded the meaning of EI by explicitly mixing the ability to understand and process emotion with other diverse parts of personality or skills, hence creating mixed approaches to EI. On the other word, the mixed model is defined as a combination of non cognitive abilities, personality traits and competencies (Goldsmith, 2008). 2.2.2 Models Assessing Emotional Intelligence 2.1.2 Bar-Ons Model of EI Bar-On reports that the EQ-i â€Å"was originally constructed as an experimental instrument designed to examine the concept of emotional and social functioning in the early 1980s (Bar-On, 2001, p.363). He created the term emotional quotient (EQ) to describe his mixed approach to the evaluation of an individuals general intelligence. He explained that the emotional quotient reflects our ability to operate successfully with other people and with our feelings (Bar-On, 2001). Bar-On developed the Bar-On EQ-i and instrument has been translated into twenty-two languages and normative data has been collected in more than fifteen countries (Bar-On, 2001). This EI inventory is the first scientifically developed and validated measure of EI that reflects ones ability to deal with environmental challenges and helps to predict ones success in life, including professional and personal pursuits (AbiSamra, 2000 and Bar-on, 2001). This model is separated into five different scales with fifteen subscales as detailed in Table 2.3. The first of these scales assess an individuals Intrapersonal EQ which consists of self-regard, emotional self-awareness, assertiveness, independence and self- actualization. The second scale assesses the individuals Interpersonal EQ consisting of empathy, social responsibility, and interpersonal relationships. Adaptability EQ is the third measure of Bar-Ons scale. This scale focuses on reality testing, flexibility and problem solving or how an individual handles emotion in the moment. The fourth scale assesses an individuals Stress Management EQ. This scale is comprised of stress tolerance and impulse control. The fifth and final scale of the EQ-i measures an individuals General Mood EQ, consisting of optimism and happiness. Bar-On reports that the research â€Å"findings obtained to date suggest that the EQ-i is measuring emotional and social intelligence†¦more specifically, the EQ-i is tapping the ability to be aware of, understand, control, and express emotions† (Bar-On, 2001, pp.372 -373). This ability model created by Bar-On is a selection of emotional, personal and social abilities that affect an individuals overall ability to manage the daily pressures and demands of life. Bar-On further reports that the ability is â€Å"apparently based on a core capacity to be aware of, understand, control and express emotions effectively† (p.374). Although Bar-Ons early research focused on the emotional quotient, it was not until the 1990s that EI truly began to receive recognition as a distinct form of intelligence (Geher, Warner Brown, 2001; Salovey Sluyter, 1997). The concept of an individuals EI (EI) was explained and expanded upon by Mayer and Salovey in 1990 (Mayer, Perkins, Caruso S alovey, 2001), and popularized by Daniel Goleman in 1995 (Goleman, 1995). 2.1.3 Golemans In 1995, Goleman elaborated on the original Salovey Mayer definition of EI to suggest five major EI domains as reported in Table 4. Table 4: Golemans original model of EI. Golemans Model of EI 1. Assessment of emotions 2. Regulation of emotions 3. Motivating and emotional self control 4. Understanding and recognizing emotions 5. Relationships and emotions The first of Golemans EI domains includes knowing ones emotions. This domain involves assessing and knowing what the emotion is as it occurs. The second domain of managing emotions is described as handling those emotions in an appropriate manner that builds on self-awareness. Motivating oneself or emotional self-control is the third domain. The fourth domain involves recognizing emotions in others. This domain involves empathy and Goleman considers it to be a â€Å"people skill† (Goleman, 1995, p.43). The last domain in Golemans original model consists of handling relationships. Goleman states that the ability of handling a relationship is in part the ability of managing emotions in others. Goleman contends that capacities for EI each have a distinctive involvement to form our lives. To some extent, these capacities build upon one another to formulate social skills. These abilities do not guarantee that people will develop or display emotional competencies. Goleman suggests th at individuals use competencies in many areas across many spectrums. Goleman has currently revised his original theory of EI as shown in Table 5. He now suggests that there are four domains rather than his original five domains (Goleman, 2001B). Table 5: Golemans current model of EI. Golemans Current Model of EI 1. Emotional Self Awareness 2. Emotional Self Management 3. Social Awareness 4. Relationship Management The first component or cluster of EI is that of Emotional Self- Awareness, or knowing what one feels. Recognizing ones own feelings, how they affect ones performance, and the realization of our own strengths as well as our weaknesses, is an important part of the self-awareness cluster. The second component of EI is Emotional Self-Management. This component reflects the ability to regulate stressful affects such as anxiety or anger, as well as how to deal with those situations. This component is reflected when an individual seems to keep their cool during a stressful situation. Self-management also reflects the abilities of an individual to be flexible and adaptable, looking at different perspectives of a situation. Social-Awareness, the third component, encompasses the competency of empathy. The Social-Awareness cluster is described as the cluster where an individual is aware of others emotions, concerns, and needs. Being aware of this information and internally processing it, allows the individual to read situations and act accordingly. The Relationship Management component makes up the fourth segment of Golemans current model. This component relates to how we interact with others in emotional situations. Goleman believes that if we cannot control our emotional outbursts and impulses, and we lack the necessary skill of empathy, there is less chance that we will be effective in our relationships. The Relationship Management cluster includes many of the skills necessary for being successful in social situations. Communication is also an essential element in the relationship management cluster (Goleman, 2001b). According to Goleman (2001a), EI at its most general rating, refers to the abilities to identify, reflect and adjust emotions in ourselves as well as to be aware of the emotions of others. Currently, Goleman relates the capacities for each domain in his EI model are: makes a unique contribution to job performance; strong communications; capacities build upon one another; does not guarantee people will develop or display the associated competencies; The general list is to some extent applicable to all jobs. Although Goleman explains that these capacities are hierarchical, meaning that one cannot fully pass on to the next phase or tier without accomplishing the previous stage with some degree of success. These capacities are not fixed and an individual can experience many levels at the same time. Goleman (1998) also states that EI determines our potential for learning the practical skills that underlie the four EI clusters. He maintains that emotional competence illustrates how much of that potential we have realized by learning and mastering skills and translating EI into on the job capabilities. According to Hall Torrance (1980), empathy and super-awareness to the needs of others is a trait that lies outside the realm of human abilities that can be measured. Hall Torrance report that many attempts have been made to measure these abilities, but with very little success. In their view, if empathy and awareness to others needs were accessed in a way that was based on reasoning, those qualities may reflect a measurable intellectual ability that would be associated with friendliness, compassion and happiness; all traits reported to be representative characteristics of emotionally intelligent individuals (Goleman, 1995; Pfeiffer, 2001). The information reported in 1980 by Hall and Torrance was prescient in that these traits are currently being measured as traits of EI. The traits of flexibility and freedom of thoughts as well as a high rating of motivation, either intrinsic or extrinsic, the ability to express emotion, the ability to manage stress, self confidence, and the ability to cope with tension are also valued characteristics of EI (Caruso, Mayer, Perkins, Salovey, 1999; Cherniss, 1998; Goleman, 1995, 1997; Levinson, 1997; Olszewski-Kubilius, 2000; Pfeiffer, 2001; Reiff, Hates Bramel, 2001). Currently, Goleman emphasizes that EI at its most general rating, refers to the abilities to identify, reflect and adjust emotions in ourselves as well as to be aware of the emotions of others (Cherniss Goleman, 2001; Goleman, 2001A). According to Goleman, EI refers to the ability to recognize our own feelings and those of others, to motivate ourselves, and to manage emotions in ourselves and in our relationships. (Clawson 1999; Dulewicz Higgs 2000; Goleman 1998; Burgess, Palmer, Stough Walls 2001). In another cognitive research study conducted by Sternberg, Wagner, Williams, and Horvath (cited in McDowelle Bell, 1998) it is reported that these differences in IQ and success at work accounted for between 4% and 25% variance of job performance. This leads us to the conclusion that a major part of what enhances our job performance is affected by non-IQ factors. McDowelle Bell (1998) state â€Å"emotionality and rationality complement each other in the work world. They can be viewe d as inseparable parts of the life of the organization. 2.1.4 Salovey and Mayers Since the origination of the theory of EI in 1990, Mayer and Salovey have worked diligently to refine their academic and scientific model of EI model. Their current model, developed in 1997, is decidedly cognitive in focus and revolves around four tiers or ratings that are not genetically fixed or set in early childhood. As people grow and develop, they also seem to develop a greater sense of EI suggesting that these traits of EI can be developed over time (Epstein, 1999; Ford-Martin, 2001; Goleman, 2001A; Weiss, 2000). According to Mayer, Perkins, Caruso Salovey (2001), the emotionally intelligent person is skilled in four distinct branches: identifying, using, understanding, and regulating emotions. These four distinct areas are outlined in Mayer and Saloveys current model. The newest model begins with the idea that emotions contain information about relationships (Mayer, Salovey, Caruso, and Sitarenios (2001). (See Table 6). The recognition, the evaluation and the communication of emotions initiate the first branch of Mayer and Saloveys model. The second branch involves using emotions to think constructively such as utilizing those emotions to make judgments, the consideration of an alternative viewpoint, and an appreciation that a change in emotional state and point of view can promote various types of solutions to problems. The third branch combines the abilities of classifying and differentiating between emotions to help integrate different feelings. This rating also works toward helping us t o form rules about the feelings we experience. The fourth and final branch involves the ability to take the emotions we experience and use them in support of a social goal (Finegan, 1998; Cherniss Goleman, 2001). The four hierarchical developmental branches established by Mayer and Salovey in 1997, although different from Golemans ratings of EI, seem to incorporate several fundamental principles of personal development theory. These developmental stages discussed by Salovey and Mayer are reported to be hierarchical. The Mayer and Salovey model frames the complexity of emotional skills that develop from the first tier and continue through the fourth, whereas Golemans competencies, in contrast, can be viewed along a continuum of mastery. Caruso, Mayer, Perkins, Salovey (2001), expected individuals need to be able to identify their emotions as well as the emotions of others. Using those emotions, understanding those emotions, and having the ability to manage those emotions is also required to be successful. Caruso et al. (2001) relate that when an individual works in an administrative or work environment that requires the cooperation and collaboration, the skills of EI become even more essential. Caruso et al. (2001) also report that EI can assist in facilitating this work in helping to generate new and creative ideas and solutions to problems. At times, some of the problems that are challenging an individual can be very complex, while at other times the problem-solving task may be effortless. According to Caruso et al. (2001), problem solving requires creative thought to generate ideal solutions. Caruso et al. (2001) deduce that EI can help the individual to think creatively in many ways such as, viewing the problem from multiple perspectives, brainstorming or generating new and creative ideas, being inventive, generating original ideas and solutions to the problem, and defining and recognizing new solutions. Table 2.3: Characteristics of Selected EI Model Bar-On (1980) Mixed Model Goleman (2005) Performance Model Mayer, Caruso and Salovey (1990) Ability Model (1) Awareness, Intrapersonal Assertiveness, EQ Self-Regard,